One of the most important optimization techinique for search engine optimization is URL optimization. If we make it simple for search engines to crawl and index the site pages, it will result in higher ranking in Search Engine Resulting Positions (SERPs). Navigation and URL are the main factor which helps search engine to crawl and index pages. Thats why URL optimization is very important. Another important factor to increase ranking in SERPs is the use of appropriate keyword in URL.

There are two types of URLs

Tips to optimize URL:
1. For opmtizing the URLs we must limit the length of domain and filename. We should limit the use of special characters in the query string.
2. Shorter the URL, higher is the keyword density and better will be the ranking on the SERPs.
3. The Search engine treats www and non-www URLs as different pages in their index. So they typically see http://domain.tld and http://www.domain.tld as two different pages which will rank them seperately. Thus the PageRank will split up between the two pages. We call this as a www/non-www canonical issue. Every page on the site should have single URL which is called canonical(preferred) URL and all other non-canonical URLs that can be used to render the same age should be 301 redirected to the canonical URL. So in above example if we choose http://www.domain.tld as canonical URL and 301 redirect http://domain.tld(non-canonical /version with no www) to the canonical URL. Google will then remove the non-canonical URL from their index.

To optimize urls, one needs to extract all the webpages of their site. For this purpose, one can use our URL Extractor tool to extract the list of URLs for optimizing the webpages of the whole domain.