Content is considered to be the king in the world of internet. Therefore the content of the website should be informative and upto date. It is always to have original content on a website which is informative and accurate. Visitors will spend time on the website or webpage if the content is more informative and more attractive than other website. Repeatedly adding new content to the website will always attract visitors and search engines.

Follow the 4 steps mentioned below to optimize the content:

• Heading Tags: These tags are used to specify the visitors and search engines about the topic of a page is talking about. These are the most important factor for onpage Search Engine Optimization(SEO). There are 6 header tags ranging from <H1> to <H6>. By default these tags appears larger than the standard text in a browser and are bold. These header tags should not be used twice in a single page and never use Cascading Style Sheets(CSS) to mask heading tags.
• Special Text: Special text is any content on your page that is set to stand out from the rest of the content. The special text is given weight higher than the rest of the text on the page. It can be set as bold, underlined, colored, highlighted, sizing and italic. Search engines are programmed to read this as most important than rest of the content. Always consider not more than 30 – 40 % of the keyword density in the special text.
• Inline Text Links: These are those links, which are placed in the middle of the text in the verbiage of your content. These links are important because it save space on your website. These are like special characters which serves 2 purposes. First it helps the reader to find the information quickly and easily. Secondly it gives an added weight to the phrases or keywords linked to that page.
• Keyword Density: Keyword density is the percentage of time a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of SEO keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. The recommended keyword density is between 4% to 10%.

It is always better to do keyword research to find which keywords are most used in search engine with relevance to your page.