Link building is very important if someone wants to build new links to sites for improving traffic and search engine rankings. There are certain parameters to be considered for effective link building. One of the main parameter is exchanging links with high Page Rank sites.

Once links are placed, they are kept out of observation, because the main target was to place links. As link building is a continuous process, most of the website owners keep on looking for new links and forget the ones that are already established.

As far as SEO strategies are concerned, already placed links are as important as new links. Here are some ways to Optimize Existing Links for Maximum SEO Benefit:

Work with Anchor Texts of existing links on regular basis

Anchor text is very important when it comes to On-Page Optimization. It not only tells the web user what the page is all about, but also assists the search engines to determine the relevancy of a page to a particular keyword. Use your main targeted keywords in your anchor texts. Keep informing to make changes in anchor texts with updated content to the webmaster of the site, where your site’s link is placed.

Also try to keep some portion of the anchor text to be un-optimized, so that it appears natural to search engines. Otherwise search engines will penalize your site if your link profile looks like it’s obviously been manipulated for keywords.

You may also use the Back Link Verifier to verify the existing links established to your site.

Try to fetch more links

The sites where you have already placed links can bring more links to your site, if you intend to do so. Let’s say that a webmaster found one page of your website good for placing links and you get a link exchange request on a particular page. Once you have exchanged links as per the request made, you can email webmaster with a relevant page and ask for a deep link as well.

Keep a watch on Errors

Sometimes a link to your site can show the 404 (page not found) error. The reason could be like misspelled URLs or server error. Always try to keep a watch on such errors. 404 errors could be rectified either by correcting the misspelled URLs or by redirecting the link to its actual landing page with a 301 redirect.

Give a shot to the Server Header Response Checker to check if desired server response codes are being returned from the server side and correct them accordingly.

Inbound Links are like fuel for any website. Links to & from a webpage determine Search Engine Rankings for a particular search term. The Link Popularity (refers to the total number of inbound links to a particular web site by different search engines such as Google, Bing, Yahoo etc.) plays a vital role for a website to stay visible in SERPs (Search Engine Result Pages).

There are a many ways for getting Inbound Links. Some of them are:

• Forum promotion of your website: Simply sign-up with various forums of your interest & start placing links to your website. Always prefer to place link in your main signature line. Make sure that the forum has robots.txt file & is crawl-able by Search Engine Spiders. View the source code to make sure that your signature line is in HTML, not in java script.
• Buy links from Top Page Rank sites: Another relatively easier step to get in-links is to buy the links from websites who are ready to sell some space on their webpages for links placement.
• Link exchange requests through Emails: Type in your main keywords in search engines to know which websites are competing with your site for the same keywords. Then try to find out the sites, which are exchanging links with your competitors. Contact those sites by sending them request emails to exchange links with your website too. Or else you can try linking with the sites, which are not directly in competition with your sites, even if the topic of yours as well as your partner’s site is same.

These are few of the major techniques being followed for adding value to a website / web pages through inbound links, which ultimately help gain popularity and better standings in SERPs.

Website rankings on various search engines are one of the most important factors for the marketing process. There are various ways to enhance your link popularity through white hat techniques.

Nowadays, search engines have a very strict algorithms to check the SPAM pages and sites, which are increasing their rankings through bogus/illegal/black hat methods. When search engines track such sites, they downgrade website rankings and may entirely remove such sites from their indexing databases.

Web Page popularity is defined to some extent, by the PR, number of incoming links and quality of websites that have linked to the specific web page (Generally known as “back links”). Or, it can be defined as an analysis by various search engines to ascertain the ranking of web pages by analyzing the inter-connection between them.

Link popularity is the total number of in-coming links to a web-page. If a site is linked from high PR sites and relevant sites, it is going to get better rankings along with more traffic to the website. But, at the same time one must be very careful about the sites from where the links come. Google often penalizes sites which do link building for the purpose of artificial link popularity. These links are actually known as ‘Bad Neighborhood’. So one needs to very careful while establishing more links for a site.

Links to a website provide visitors/users a path to find the website while visiting other sites. Links to a site gives search engine spiders/crawlers (robots) a simplified technique to find and index a website/websites pages. Links from high PR and relevant sites are very important and are like crucial votes for a site, in order to get better search engine rankings. Search engines do not count all the votes equally because it depends upon the websites’ respective PRs and relevancy as well.

So, it’s always better to have more link popularity, but through safe and white hat techniques. The Link Analysis Tools at Siteopsys can help you know a lot more about web-page link analysis in little time.

The first step of Link Analysis is checking the existing number of back links to the URL/domain. There can be four parameters of back links that one would like to check:

1. All links (Internal + External) to only the particular URL
2. All links (Internal + External) to the entire website (the domain)
3. Only the External Links to the particular URL
4. Only the External Links to the entire website (the domain)

Generally during an analysis, one needs to individually check each URL for the back links and that too in four different ways for gathering data (while checking multiple URLs). The BackLink Checker makes work simple by allowing users to check all four parameters of the back links to the URL/domain for multiple pages at a time.

This assists the evaluator by saving his time and providing detailed information on the number of back links in one shot. Once the picture of current number of back links is clear, one can plan a new link building campaign or check if the existing back links are sufficient and analyze those further. One can even check competitor websites’ back links to judge the efforts required to get ahead or stay ahead.

Overall, BackLink Checker is a useful tool which saves time and efforts. Try it out and share your views.

Google came up with a very interesting concept of PageRank (PR) few years back. Anyone, who is somewhat familiar with online marketing, would have come across this term and have a brief idea, if not a detailed one, about what it is. To explain in simple terms, it is a numerical value (from 1 to 10) given by Google to the webpages, based on the quality and quantity of links to the webpage. The higher the value, the better is the score.

The rank received is based on an algorithm developed by Google and to increase the PR value, a logarithmic increase in the in-bound links to the page is required. The Bulk PageRank Checker can check upto 1000 pages for their Google PR in very little time. Not only is it fast, it is very convenient for the purpose of bulk checking.

The tool can be used for several purposes, one of which is link analysis. To analyze the PR values of the pages of a website (one is performing link analysis for), this is an extremely supportive tool. One can acquire an instant idea of what the status is and how much efforts would be required to pull the score up further. This would have been a weighty task, if one had to check one page at a time.

Go ahead – give it a try and speed up your evaluation and link analysis.

It is true to a great extent that traffic is directly proportional to conversions. No wonder everyone wants traffic on their website. Even if the website just offers information and not any product or service, traffic is desirable. No point in having a website, where there are no visitors.

One of the most common measures of judging what kind of traffic the website or the URL derives, is its Alexa Rank. Alexa is a commonly followed measure of traffic behaviour to the website over a period of time. Alexa, a subsidiary of Amazon, collects data on browsing behaviour and allocates a particular rank to each website it has data for.

The rank allocated by Alexa gives a fair idea of whether the website derives good, average or poor traffic. The Bulk Alexa Rank Checker tool gives the provision of checking the Alexa rank for upto a thousand URLs at a time.

This tool is very useful for the purpose of link evaluation just as it is simply for judging the traffic. One can judge the traffic to the link page by knowing the Alexa rank and can thus evaluate how good the existing links are or plan the next campaign. Another use can be for competition analysis, where one can compare the ranks and judge, how well one fairs against the competitors and who is implementing the strongest marketing campaigns.

I leave you to explore the other uses of this great tool. Enjoy your analysis!

Pre-campaign link building analysis is one and an existing / post campaign analysis is another. Same way one needs to do some research before getting good quality links established for the website, once also needs to check the existing links time to time. One very basic but important check one needs to perform regularly is verifying the existing links for their existence.

The Back Link Verifier conveniently helps you to verify existence of links to your domain on the specified URLs. All one needs to do is enter the links’ URLs and the domain name for which the links have to be checked. With this, the tool also provides other useful information like the anchor text, link position, etc.

Verifying whether the established links still exist or do not helps in planning the next or tweaking the existing link building campaign. One other simple but helpful utility of this tool is to check if the link building campaign has been executed effectively / successfully. After all, one has put in money and for a specific outcome & purpose.

I’d conclude saying verification can also be beneficial in many ways and no harm verifying when it doesn’t even take much time. All the best!

Link Building is one of the most common means of off-page promotion today. Not only do links act as votes to the websites, they also help website rankings on search engines. Because of this reason, the guidelines being followed for establishing links are becoming more and more vigilant.

Nowadays, there are several tangible parameters we can test the links for, in order to predict how beneficial they would turn out for the website they are pointing to. The On Page Link Counter helps you compute one of these very important parameters – the link juice. Link juice is the value that the website derives from a particular link page. The value passed from the links page gets equally distributed into the number of external links present on that page. Hence, lesser the number of links there are on the links page, apart from yours, the greater is the link juice that your website receives.

So, to gauge the link juice you need to know the number of other external links on the links page apart from your link. Now, finding out the number of external links on a page can be a cumbersome task if done manually and might not be precise too – as one might just miss out on a link or miss-calculate. The On Page Link Counter tool gives you the exact number of external and internal links on a page or number of pages simultaneously. This helps you know how many other links there are on the links page apart from your own.

I personally find these tools very helpful and I’m sure you would too.  More than just finding the link juice there are several other utilities you would learn when you start using this tool, like finding the number of internal links on your website or the competitor’s website, etc.

Wish you good luck with your analysis! Feedback is most welcome.