Getting Traffic on New Websites is always a challenging process. The new website needs to be recognized by the Search Engines to get indexed; and this is not a single day task, although it is a gradual process.

There are some basic as well as fundamental steps, which can be followed to get traffic on new websites. Some steps are:

• Uniqueness of the Website’s content is very crucial, as the Search Engines, while indexing; look for websites with New & Exclusive content. Though content should be Unique, it does not mean that content can be irrelevant.
• Keywords selected for Website are very important in terms of Search Engine ranking results. Try to list down all the relevant keywords according to each page of the website. Match your keywords with content of each of your web page. Always remember that visitors on a website will stick to its pages only if they find something relevant. If keywords & content have no relation in between them, that surely will not keep the visitors interested in staying on the website for long. So, always use the keywords that are relevant to the content.
• Try submitting new website’s URL to search engines. There are many ways of doing this like – Directory Submission, Article Submission, Social Bookmarking, submitting website’s links on Social Media sites etc.
• The best way to increase your search engine ranking is to get incoming links to your website from websites with a related subject matter. So keep trying to exchange Links with Websites, which are in some ways offering related online services & content. Build links from Websites with higher PR value. If the incoming links have the text you are trying to rank for as the “anchor text” of the link, it will help you to rank higher for that search term.

Try the steps discussed above for your new website & observe definite positive change in terms of increasing Traffic to your website.

Online marketing is a vast stream, with very specific sub-components and keeps getting updated with time. One has to constantly update oneself with the latest trends and knowledge. For a beginner, it does become difficult to gain knowledge of the details at the initial stage and one learns the intricacies as and when one gets into it.

Assistance is required in certain analysis and recommendations, to begin with. And getting an Online Marketing campaign in place has almost become mandatory if one does want to be visible on search engines and derive organic traffic. So the implication is, that we do need some good tools to help us with and not just blindly fire in the dark.

Thus if one wants to start with a Search Engine Marketing campaign, initially targeting only certain specific pages and doesn’t know which ones to start with, the Website Ranking Potential tool is the right tool to help you. If you enter the keywords with your website’s URL, it will tell you which all pages have the potential to rank well on the search engines for those keywords – based on very well engineered algorithmic calculations. Brilliant, isn’t it?

This is just one application of the tool. One may use it for many other purposes and it can be helpful even for the people who know what online marketing is all about or have had experiences with online marketing and SEO. The results will definitely give you an insight on the website you are evaluating.

Check out the tool and discover the varied uses for your evaluation – hope you enjoy using it!

There are set guidelines for almost everything on the web nowadays and even if there are not, certain norms do become de-facto standards. One such component of a website is the file names. There are certain guidelines for using appropriate website file names too.

Though people may not necessarily pursue all the guidelines, from the search engine standpoint people do prefer following some conventions. Few of the most common ones are:

• Not to use a filename longer than 32 characters including “.html” or “htm” as a suffix
• File names and folder names should only letters, digits and hyphens – no spaces or punctuation
• The first character of a file should be a character

etc.

The File Name Format Checker lets you check the extracted URLs (File Names) of any website to help you ensure they are correct. Moreover, you can extract and check as many as 1000 URLs at a time.

These days people prefer keeping the file names and directory structure short too, to ensure indexing by the search engines. For this purpose, the tool will also help you to know the URLs with long filenames.

Use the tool to analyze your website and ensure correct file naming. Good luck!

There’s no use of having a website which doesn’t have any page indexed on the search engines – Google, Yahoo and Bing. In order to derive organic traffic, the pages have to be indexed on the popular search engines and the more, the better.

Though there are several techniques to promote indexing on the search engines, we also sometimes need to check whether a particular page has been indexed as of today or not. Do you think you can manage to check each URL on the top three search engines to manually check if they are indexed or not? It is possible, but a very lengthy process – wasting a lot of precious time.

The Search Engine Saturation Checker comes to the rescue here. It allows you to check up to a 1000 URLs for whether they are indexed on Google, Yahoo and Bing or not, making your task much simpler and time saving. Once you know if the page is indexed or not, you can adopt measures to ensure it gets indexed if that is not the case.

After all, the more are the indexed pages of a website, the more is the number of pages search engines know about. The greater this number is, better are the chances for these pages to be ranked. The better the rankings, better is the traffic to the website. So we can see how the whole cycle is inter-linked.

Go on – check the indexing status of the URLs of your website and ensure visibility.

Anchor Text is the visible hyperlinked text, clicking on which takes you to the targeted path – generally a webpage, an image or a specific area on the same webpage. This text is of high significance as it generally gives a very concise idea about the target, which it is linked to. Search Engines also give lot of weight to the anchor text because of this reason. Thus, using the right keywords within the anchor text can be very beneficial for the website from search engine viewpoint.

The Anchor Text Checker very conveniently lets you check the anchor text and the targeted URL, with the Title Attribute, for many URLs together. This presents a very clear chart of all the anchor texts used in the entered URLs along with their target landing pages.

Wondering how can this be helpful? Anchor text’s significance can weighed from two facets:

• External linking
• Internal linking

For the external linking, the anchor text checker can derive all the anchor texts used on the link pages and retrieve the landing page for each, allowing you to judge if the usage of keywords is appropriate and whether the target URL is the right landing page for that specific anchor text.

For the internal linking, this tool will help you in fetching the internal linking of the pages. It allows checking the targets. This helps you to judge if they are the right targets within the website, or another suitable landing page / target could be used. Even for the internal linking, it is advisable to use relevant keywords within the anchor text, as it dispenses importance to the target if used correctly.

Check the internal and external URLs for their Anchor Texts and figure out the best possible options that benefit the website.

Robots.txt is a file used to inform the web spiders or other web robots – which pages to scan and which not to scan, while crawling through the website. This is called the Robots Exclusion Protocol. It has become a de-facto standard, and thus is used by most websites these days.

In general, it is preferred that all webpages of the website are indexed by search engines. However, there can be some areas/webpages of the website, which one would want to keep search engine crawlers from crawling through. For e.g. a personal image folder, an admin panel folder or some other webpage folder with duplicate content, etc.

The Robots.txt Checker checks the Robot.txt files of entered URLs for any syntax errors they may have. Ensuring correct syntax allows robots.txt file to function properly for the crawlers before they start indexing the website. The tool also tells you if the website does not have a robot.txt file present. Checking the robots.txt of multiple domains can be very difficult when done one by one. Thus, this tool speeds up the process to a great extent and with accuracy.

In most Search Engine Optimization campaigns, robots.txt is put in place with proper code written. It is a good practice to keep search engines from reading the directories/pages one wants to keep private and can be used for varied purposes like I said above. In my opinion, if one is using a robots.txt file, it is better to get it validated through this tool to ensure everything it contains is ok.

While evaluating the website/webpage for its on-page optimization, Meta Tags are one of the first things that are to be checked. Search Engines crawlers carefully browse through these tags to read the keywords and the description of the webpage. The Title Tag, Meta Keywords Tag and the Meta Description Tag help the crawler to know what the webpage is about, what are the relevant keywords and a short description of what is offered on the webpage respectively.

The Meta Tag Analyzer provides descriptive information regarding the Meta Tags of the URLs entered. The result derived from this tool helps an analyst to know how well these tags are written and what further improvisation can be implemented, making analysis work really simple and fast.

The keywords entered in the keywords tag need to be chosen with great care as these are the ones the search engines will definitely read to comprehend where the page needs to be ranked, along with other factors. Overstuffing the tag can also be an impediment in the quality score algorithm search engines use to decide the organic rankings.

Description Tag is the one which gives the description about the page and is displayed with the search result at the bottom, to help the reader to know if the particular page is the one he is looking for. Hence the description also needs to be crisp, yet explain everything clearly.

Analyze the Meta Tags of the webpages you want to optimize and derive insightful information that helps you in taking the next step.

Everyone uses search engines frequently so mostly everybody would be familiar with the image search features of most search engines. Searching for images has become quite popular over the years and there can be a significant amount of traffic to the website through its images – from the image searches of the top search engines. This makes it necessary for the images present on the website to be optimized for search engines.

Search Engines can only read text and not images. So how do they know which images to return for which keyword? They do this primarily on the basis of Alt Text of the images and the Title Attribute. With the help of text in these parameters of the images, they select which ones those are to be displayed for the associated keyword.

Image Alt-Text Extractor fetches all the relevant details of the images present on the website including the Alt Text, Title Attribute, Path, Size, etc. This aids the image analysis and one can check the all the important parameters of the images and optimize / correct them as per requirement.

One could also check the size and compact the images, if necessary, for making images not so heavy – resulting in faster page loading. This adds to the usability of the pages on the website. Once the images are optimized and rank on the search engines for the relevant keyword, they add to the referral traffic to the website.

Check out the tool and perform your image analysis with ease. Good luck!

Knowing where one stands is the first step to an effective organic online marketing campaign. Everyone realizes the importance of ranking well for the keywords relevant to the website. There is a very little percentage of people who visit subsequent pages for selecting a website during their search, on the top search engines.

This is where the Search Engine Rank Checker comes into picture. You may know the keywords you’d like your website to be listed for well, but checking each keyword for the rankings of your website is a tedious task and could be erroneous too if done manually.

Checking rankings periodically is also a good practice since they keep shifting based on the optimization of websites. For this, it’s best to use the Search Engine Rank Checker tool that fetches the rankings for a number of keywords in one click. All you have to do is enter the list of keywords and it automatically fetches the rankings for the specified URL on Google, Yahoo and Bing.

On of the facts is that Google doesn’t allow its servers to be queried for more than certain number of queries during the day. This also usually becomes a hindrance when checking ranks for the keywords otherwise. The advanced cloud computing technology of SiteOpSys allows you to check rankings for up to 100 keywords in very little time, in one go.

Also, while checking ranks manually, Google gives you personalized results by linking the queries with the specific IPs. This results in slight discrepancy in the actual global rankings vis-à-vis the ones seen on the screen. This tool avoids this discrepancy and fetches the global rankings real fast.

Give it a shot and the rank checker will become one of your favorite tools.

If you know what Search Engine Optimization (SEO) is, you would definitely realize the importance of HTML Markups in relation to SEO. As most of you would be aware, HTML markups primarily consist of header tags <H1> to <H6>, Bold, Strong, Italics, Emphasized and Underline. Since the search engine crawlers can only understand text, hence creating well-optimized content with proper usage of HTML Markups becomes indispensable.

One tool that can help you check/analyze the existing usage of HTML Markups of multiple pages in one go, by fetching insightful information, is the HTML Markup Extractor. If you have used this tool, you would realize how it simplifies the process of your analysis and helps you take action to improve the content on your website by making proper usage of HTML Markups.

Search engines tend to give importance to text/keywords within the headings assuming what is written in headings or is highlighted with Bold, Italics or Underline has to be of high relevance and importance to what the website offers and speaks of.

Thus, to have well written content and become visible on Search Engines, usage of these HTML Markups has to be done carefully, selecting the keywords that are highly relevant to your online business and describe the purpose of your website.

Hope you guys enjoy using the tool and doing your bit of analysis – do share your feedback and comments. Thanks!