One of the most important optimization techinique for search engine optimization is URL optimization. If we make it simple for search engines to crawl and index the site pages, it will result in higher ranking in Search Engine Resulting Positions (SERPs). Navigation and URL are the main factor which helps search engine to crawl and index pages. Thats why URL optimization is very important. Another important factor to increase ranking in SERPs is the use of appropriate keyword in URL.

There are two types of URLs

Tips to optimize URL:
1. For opmtizing the URLs we must limit the lenght of domain and filename. We should limit the use of special characters in the query string.
2. Shorter the URL, higher is the keyword density and better will be the ranking on the SERPs.
3. The Search engine treats www and non-www URLs as different pages in their index. So they typically see http://domain.tld and http://www.domain.tld as two different pages which will rank them seperately. Thus the PageRank will split up between the two pages. We call this as a www/non-www canonical issue. Every page on the site should have single URL which is called canonical(preferred) URL and all other non-canonical URLs that can be used to render the same age should be 301 redirected to the canonical URL. So in above example if we choose http://www.domain.tld as canonical URL and 301 redirect http://domain.tld(non-canonical /version with no www) to the canonical URL. Google will then remove the non-canonical URL from their index.

To optimize urls, one needs to extract all the webpages of their site. For this purpose, one can use our URL Extractor tool to extract the list of URLs for optimizing the webpages of the whole domain.

We all know better that there is no utility of websites if it is not indexed on search engine. To index the sites and getting the top rankings on Search Engines, various SEO Techniques and SEO Tools are adopted by Webmasters. Some of these techniques are free and some are paid which are usually called Organic SEO and Inorganic SEO respectively.

Organic SEO

It is a natural process of getting better rankings on the search engines without paying any amount to the search engines. This technique is more effective and beneficial to obtain higher rankings on the search engine result pages (SERP). Organic SEO helps in sustaining the top place of websites on the search engines for a long time. Normally, Search Engine prefers those sites to index that employed Organic SEO techniques to optimize websites. A Webmaster should employed Organic SEO techniques to optimize websites because it helps in preserving higher rankings on search engines for a prolonged time. Also, organic results are lasted longer on search engine result pages and trust worthier. As we know, it is almost cost-free technique; webmasters must employ this optimization technique to minimize their SEO budget. There are various ways to get intuitive results for websites:
• Good Meta Content.
• Optimization of site content.
• Keyword Analysis and Research.
• Presence of Sitemap.
• Presence of Inbound Links.
• URL and Image Optimization.

This optimization is suited to all forms of businesses, so if you are looking to boost your business on Internet, then you should take advantage of these Organic SEO methods because it is substantially cheaper than other methods of online business promotion.

Inorganic SEO

It refers to paid services that are used for optimization purpose. These paid services include Pay Per Click (PPC), Cost Per Acquisition (CPA), placement of banner advertisements, classifieds etc. Inorganic SEO is all about PPC advertising on Search Engine Result Pages (SERP) and placement of banner advertisements on relevant websites. It is very expensive but those who want instant results can opt for this service. This service helps in visibility of websites on various search engines in a short time period, which results in immediate traffic on site. Various services of Inorganic SEO are available to increase the traffic on site and PPC is in one of them, PPC is an Internet marketing scheme, which is used by advertisers to put their ads on relevant site to bring more traffic to their site. In PPC, every time user clicks on ads, the advertiser pays to host. CPA is the amount paid by advertiser to catch a customer. CPA is another scheme for online payment method in which advertisers pays only when user makes a purchase. The difference between PPC and CPA is that in PPC every time user clicks on advertisement, the advertiser pays to host but in CPA the advertiser don’t pay on clicking at their ads, he pays money only when user actually made a purchase. It is the most common form of payment method on the Internet for affiliates programs. PPC services and CPC services are the practically same.

However, this scheme initiates the visibility of websites on search engines in short term, it is moderately risky because it doesn’t guarantee the sure-shot placement of your website on the search engines for a long time. Excessive usage of these techniques may results in penalized or banned your website by the search engines. But if you have enough money to spend, this technique is very beneficial.

But in actual, it is better to chase Organic SEO technique, which is much beneficial than Inorganic SEO technique.