Search Engine Optimization(SEO) is the process of increasing the visibility of your website in the search engines. SEO is generally divided into two parts:
1. on-site optimisation
2. off-site optimisation
Off-site optimisation is as important as on-site optimization. Off-site optimisation help in getting the external links that point to your website. These external links are called as backlinks. The quantity and quality of backlinks to the website help in optimising the website and generate the higher PageRank.
There are many ways to build links into websites and these are explained below:
- Forums and blogs: Forums and blog are the another popular way to build backlinks. Forums are specially designed websites that allow people with similar interests to chat by sharing messages. And blogs are operated by single user where he post messages related to the specific topic.
- Web Directory: You can place your website/blog on the free web directories.
- Reciprocal link exchanges: Reciprocal link exchange is the mutual link between to websites to ensure mutual traffic. In this you will receive emails from other companies saying how they love your website and if you link to them they will link back. This is reciprocal linking.
- Social Bookmarking: Social bookmarking is very popular source for building backlinks and driving traffic to your site. Social bookmarking sites enable users to share links to sites they find interesting. There are hundreds of different social bookmarking sites operating today. The most popular bookmarking sites are – Digg, Del.icio.us, and StumbleUpon.