Website development needs noticeable amount of time to be called a good website. Task is not finished yet with the development; one also needs to extensively promote the website to get a good ROI (Return On Investment). There are various ways to promote the website, right from a PPC (Pay Per Click) campaign to optimizing the website organically through various on-page, off-page and social media methods. The main concern is to get targeted visitors sooner on a website to sell products/services.
Just as the methods discussed above are vital, one can make use of Web Analytics to remain updated on overall website performance. Web analytics measure, collect, analyze and report internet data for purposes of self understanding and to help optimize web usage. Some examples of web analytics are – Google Analytics, Yahoo Web Analytics, Omniture, Crazy Egg, Statcounter, Clicktracks, etc.
One might have queries regarding the Visitors on a website. Also, there might be a need to keep track of website usage & to know from which source visitors visited the website. Queries could be like “Did visitor come from Google, Yahoo, MSN? Which search engine did that visitor use to get to my site?”, “What was the actual conversion figure of the sign-up on a particular day or month?”, “From which websites did my visitors click to arrive at mine?”, OR; “On which page did they get here and from which page did they leave?”
For all above purposes/information Web Analytics is the tool you would find useful in managing your online business and marketing campaigns.
