Anchor text or Link text is the hyper linked text, which can be clicked to reach another web page.
E.g.:
<a href=”http://www.internet.com”>Internet</a>
In above example, “Internet” is the Anchor text.
Anchor text is weighted (ranked) highly in search engine algorithms. When looking for content on web, user is returned with web pages as per the keywords queried. The search engines give importance to the Titles relevant to search criteria. Thus, it is advisable to use main keywords in Anchor texts, as better search engine rankings are linked with quality & relevance of Anchor texts or titles.
The words used in the anchor text are vital for two reasons. First, for the visitor to the web site, the anchor text describes the web page where visitor will be directed to. Second, when Google creates an index for the content on a particular page, it places a higher weight age on the Anchored text, as compared to other text on the page.
So, it’s better to keep relevant and syntactically correct anchor texts. To assist you with this, try the Anchor Text Checker.
